It all started in 2011. When I returned my hometown from Tokyo, the region was losing population, the shopping street was run down and the whole town looked lifeless. Since I was in advertising in Tokyo, I thought I could do something to make younger generations feel proud of their hometown. So next year I organized the volunteer group called “Ikasu Ohata Kadaru Group ” with my friends to liven up out town.
Aomori Prefecture has various local resources such as nature, history, cultures, local products, industries, technologies and even people who are active both inside and outside of Japan. The “value” of these resources have supported Aomori people’s livelihood.